About

Hi, I’m John – a Sr. UX Designer living in Weston, FL. I’m married with three kids, two dogs, and two cats.


I’ve held a number of design roles across different organizations, from creating ad campaigns to designing career websites, and more recently, leading the design for SmashFlyX (SFX), a recruitment-focused SaaS CRM. These experiences have sharpened my skills, pushed me to adapt, and prepared me for new challenges.

Outside of work, I love to cook, watch sports, fish, work on DIY projects, and spend time with my family. And when it’s time to unwind, we all jump in the Jeep and head down to Key Largo, our favorite spot!

EXPERIENCE

Senior UX/UI Designer

Symphony Talent
Jul 2016 - Nov 2024

  • Led UX design for SmashFlyX, a SaaS talent acquisition CRM, driving research, wireframing, prototyping, and usability testing.

  • Managed and mentored a UX team, collaborating with product managers, engineers, and stakeholders.

  • Built and maintained a Figma design system, improving consistency, workflows, and developer handoffs.

  • Conducted user research, created user flows, wireframes, and high-fidelity prototypes, and led usability testing.

  • Worked closely with engineers to ensure UX/UI designs met both user needs and business objectives.

  • Managed UX projects end-to-end, overseeing timelines, resources, and stakeholder expectations.

  • Defined and executed UX strategy, aligning design initiatives with business goals.

Creative Director

Findly
Jul 2013 - Jul 2016

  • Designed responsive career websites and mobile apps for Fortune 500 clients, ensuring seamless user experiences.

  • Led the creative vision for digital and print projects, collaborating with cross-functional teams to deliver impactful solutions.

Senior Art Director

Bernard Hodes Group
Jan 2003 - Jul 2013

  • Developed career sites, recruitment campaigns, and marketing materials, including ads, mailers, posters, and landing pages.

  • Presented creative concepts to clients and led photoshoots.

Manager, Creative Services

ANC Rental Corporation (Alamo & National Car Rental)
Jan 1997 - Jan 2003

  • Led advertising efforts for National Car Rental and Alamo Rent-A-Car, producing TV commercials, print ads, billboards, and bus wraps, increasing brand visibility.

  • Managed a creative team of two designers and a writer.

Senior Graphic Designer

Certified Vacations
Jan 1993 - Jan 1997

  • Designed multi-destination travel brochures for clients like American Airlines, American Express, Delta Air Lines, and Universal Studios Hollywood.

  • Developed creative concepts and marketing materials, including magazine ads, flyers, posters, and direct mail.

Graphic Designer

Museum of Discovery and Science
Jan 1992 - Jan 1993

  • Designed bi-monthly newsletters, advertisements, exhibit signage, educational workbooks, and promotional materials.

  • Managed two temporary artists in the design studio.

Junior Art Director

Hull & Signorile, Inc.
Jan 1991 - Jan 1992

  • Created advertising campaigns, direct mail, package designs, and print ads for newspapers and magazines.

  • Assisted in research and development of new consumer products.

SKILLS

UI/UX Design
Prototyping
Design Systems
User Flows
Wireframes
Interaction Design
User Testing
SaaS Platforms
Web Design
Site Architecture
HTML / CSS
Agile
Management Experience
Generative AI
Advertising
Graphic Design

TOOLS

Figma
Adobe XD
Sketch
InVision
Adobe PhotoShop
Adobe Illustrator
InDesign
WordPress
Pendo
FigJam
Miro
Google Workspace
Slack
Jira
Confluence

EDUCATION

Bachelor of Arts (B.A.) in Advertising & Design
Fashion Institute of Technology
New York, NY

Associate of Arts (A.A.) in Graphic Design
Dutchess Community College
Poughkeepsie, NY