Career Site - Hilton Worldwide
OVERVIEW
Hilton Worldwide partnered with Symphony Talent to revamp their career website, which had an outdated design and failed to represent the warm, welcoming culture synonymous with their brand. They sought a modern, user-friendly site that reflected their commitment to hospitality and engaged job seekers on a personal level.
Career Website
Symphony Talent
THE CHALLENGE
Outdated Design: The previous site didn’t meet current UX/UI standards.
Brand Disconnect: The site lacked the warmth and hospitality core to Hilton’s employer brand.
User Experience: Needed to create a seamless journey for candidates.
MY ROLE
As the UX/UI Designer, I led the redesign to create a visually appealing and emotionally resonant website aligned with Hilton’s values.
PROCESS
1. Understanding Hilton Worldwide’s Brand
Collaborated with Hilton’s team to identify the key aspects of their employer brand, such as warmth, inclusivity, and hospitality.
Defined a visual and tonal strategy that reflected their culture.
2. Designing for Warmth and Connection
Introduced soft, inviting colors, clean typography, and human-centered imagery showcasing employees in their work environments.
Featured personal stories and testimonials from Hilton team members to highlight the company’s inclusive culture.
3. Enhancing User Experience
Modernized the navigation to simplify job searches and application processes.
Added tailored content for different candidate personas, such as students, veterans, and seasoned professionals.
OUTCOME
Brand Reflection: The new website embodied Hilton’s warm and welcoming employer brand.
Improved Engagement: Increased traffic and time spent on the site, with positive feedback from job seekers.
Client Praise: Hilton celebrated the redesign for capturing their brand essence and enhancing the candidate experience.
KEY TAKEAWAY
Hilton Worldwide’s career site served as a digital extension of their renowned hospitality, inviting job seekers to become part of their global family.
