Career Site - LBrands
OVERVIEW
LBrands, a global leader in retail with iconic brands like Victoria’s Secret, Bath & Body Works, and Pink, sought to update their career website to better align with their evolving brand image and enhance the candidate experience. The goal was to create a modern, welcoming, and engaging digital space that would reflect the company’s values and attract top talent across diverse job functions and locations.
Career Website
Symphony Talent
THE CHALLENGE
Outdated Design: The old career site lacked modern design elements and a cohesive user experience.
Brand Mismatch: The website didn’t effectively represent the dynamic, inclusive, and innovative culture at LBrands.
User Engagement: Candidates had difficulty navigating the site, which impacted engagement and conversion rates.
MY ROLE
As the UX/UI Designer, I led the redesign efforts to create a visually appealing, user-centric site that was in line with LBrands’ modern and inclusive values.
PROCESS
1. Brand Alignment
Worked closely with LBrands’ marketing and HR teams to ensure the redesign captured the company’s diverse culture, values, and commitment to inclusivity.
Defined a design strategy that incorporated LBrands’ bold, stylish brand aesthetic with a focus on warmth and accessibility.
2. Designing for User Experience
Simplified navigation to ensure job seekers could easily find and apply for roles.
Optimized the site’s mobile responsiveness to provide a seamless experience across devices.
Used modern design elements like large imagery, sleek typography, and a vibrant color palette to create an inviting atmosphere.
3. Enhancing Content
Highlighted employee stories, company values, and diversity initiatives to connect with potential candidates on a personal level.
Added easy-to-use filters and search tools to make the job search process faster and more intuitive.
OUTCOME
Increased Engagement: The redesign improved candidate engagement and application submissions.
Brand Alignment: The new site better reflected LBrands’ dynamic and inclusive employer brand.
Client Satisfaction: LBrands was pleased with the final product, which enhanced the overall candidate experience and attracted top talent.
KEY TAKEAWAY
LBrands’ new career website now provides a modern, engaging platform for potential candidates to explore job opportunities, learn about the company culture, and easily apply, all while reflecting the bold and inclusive spirit of the brand.
