Senior UI/UX Designer driven by curiosity.
Living in Weston, FL, I have over eight years of experience in product design, specializing in SaaS platforms. I excel in Figma, driving end-to-end UX processes, building scalable design systems, and creating intuitive user experiences. Passionate about user-centric, data-driven design, I focus on solutions that balance user needs with business objectives.
KEY STRENGTHS
8+ years as Senior UI/UX Designer
Proficient in Figma
Design System Experience
Project and Team Management
User Testing Experience
Problem-Solver
Team Collaborator
Curious and Empathetic
Proactive and Adaptive
HTML / CSS
Passion for Learning
RECENT WORK
Explore, Collect, Share - Whiskey Room
UX DESIGN THINKING METHODOLOGY
Empathize
Understand what users say, think, do, and feel through research and interviews. Uncover pain points.
Define
Clearly articulate the problem you want to solve. Create personas, user stories, user journeys, and a problem statement.
Ideate
Brainstorm as many solutions as possible. Sketch, wireframe, conduct competitor audits. Choose a winning idea.
Prototype
Create a prototype to share with stakeholders and test with users. Prototypes are refined based on feedback.
Test
Validate the design solution with actual users. Conduct usability tests, surveys, and A/B testing.
PRODUCT DEVELOPMENT LIFECYCLE
Brainstorm
Objective: Generate ideas and identify user problems or opportunities.
Key Activities: Ideation sessions, competitor analysis, and user research.
Outcome: A pool of ideas and potential solutions.
Define
Objective: Clearly articulate the problem and set project goals.
Key Activities: Create problem statements, personas, and success metrics.
Outcome: A well-defined roadmap and project scope.
Design
Objective: Create user-centered solutions through iterative design.
Key Activities: Wireframing, prototyping, and usability testing.
Outcome: High-fidelity designs ready for development.
Test
Objective: Validate the design and functionality with real users.
Key Activities: Usability testing, A/B testing, and gathering feedback.
Outcome: Decide if more changes are needed. Handoff to Engineering.
Launch
Objective: Release the product to users and monitor performance.
Key Activities: Deployment, marketing, and performance analysis.
Outcome: A live product with ongoing iteration based on user feedback.
GENERATIVE AI
AI is changing and enhancing UX design, making workflows faster and experiences more personalized. I’ve used tools like ChatGPT to create content and questions for user testing. I also was part of a team that leveraged Generative AI to help recruiters write more engaging emails to candidates. These tools aren’t just efficient—they’re opening up new ways to design smarter, more impactful user experiences.
“A beautiful product that doesn’t work very well is ugly.”
A great quote by Jony Ive. It perfectly captures the essence of UX design. It’s not just about aesthetics—it’s about ensuring products are functional, valuable, and delightful to use. This idea has been a guiding principle of mine and has influenced many of my design decisions.
